Faced with a problem of uniformity, Le Grec vinaigrettes asked Erod’s creative team to review their brand image and their packaging. Our mission: to update the logo and offer a unique visual signature that allows products to differentiate themselves from others on grocery store shelves.
Refresh and simplify
Rethinking iconography to make it a unique and distinctive symbol. Illustrate the diversity of flavors on the packaging.
Analyze, understand and
set up the strategy
Establish a brand hierarchy. Consider each of the graphic elements individually, but also as a whole, in order to create consistency between the packages.
Imagine, innovate and
design custom tools
Adapt and modernize the actual logo, opting for a simplified graphical style. Refresh the dominant color palette. Give a freshness to the packaging by recalling the ingredients contained in the dressings and retaining the recognition achievements of the parent brand and restaurant.
and be present
Design a color coding that standardizes the use of the brand and facilitates the comparison and selection of products in store, at a glance. Carry brand recognition further by applying these changes on the entire product line.