Long live
dance

FESTIVAL DES ARTS
DE SAINT-SAUVEUR

Context

On the occasion of the 25th anniversary of the Festival des Arts de Saint-Sauveur, artistic director Étienne Lavigne and his team wanted to create distinctive branding as well as various and effective communication tools, with the aim of promoting the greatest outdoor dance event in Canada.

Services

  • Marketing strategy
  • Brand creation (branding)
  • Advertising design
  • Design and graphic design
  • Media placement
  • Website design
  • Organic SEO (search engine optimization)
  • Search engine marketing SEM (Google Ads, Display, Remarketing)
  • Social media marketing SMM (Facebook and Instagram)
Festival des Arts de Saint-Sauveur 2019 | Campagne Web | Web Design | Réseaux Sociaux | Branding | Erod, Agence Créative

An evolutionary
approach

Include modular graphical elements that integrate into a scalable approach of the brand, where each year the selected colors reflect the theme of the current edition.

Approach

Think
Analyze, understand and
set up the strategy

Research and analyze market and competition trends. Retrace the customer journey to optimize the on-site shopping experience and to be able to intervene at every touchpoint. Imagine a display strategy to achieve the annual ticket sales goals.

Create
Imagine, innovate and
design custom tools

Draw inspiration from the body and movement of dancers to create a sleek and vaporous visual signature. Use contrast between shadow and light in an intelligent overlay of exploded colors. Use a language adapted to the niche to capture attention and, beyond, captivate, engage and convert.

Display
Act, interact
and be present

Use a combination of traditional and digital tools. Use Web and social platforms to engage the discussion, generate interest, track user habits and offer targeted content focused on online sales and telephone contact.


Headliner

Between art and marketing, we wanted to offer a brand experience that would reflect the event and the art works presented.

Festival des Arts de Saint-Sauveur 2019 | Campagne Web | Web Design | Réseaux Sociaux | Branding | Erod, Agence Créative
Festival des Arts de Saint-Sauveur 2019 | Campagne Web | Web Design | Réseaux Sociaux | Branding | Erod, Agence Créative
Festival des Arts de Saint-Sauveur 2019 | Campagne Web | Web Design | Réseaux Sociaux | Branding | Erod, Agence Créative

You will surely like