On the occasion of the 25th anniversary of the Festival des Arts de Saint-Sauveur, artistic director Étienne Lavigne and his team wanted to create distinctive branding as well as various and effective communication tools, with the aim of promoting the greatest outdoor dance event in Canada.
Include modular graphical elements that integrate into a scalable approach of the brand, where each year the selected colors reflect the theme of the current edition.
Analyze, understand and
set up the strategy
Research and analyze market and competition trends. Retrace the customer journey to optimize the on-site shopping experience and to be able to intervene at every touchpoint. Imagine a display strategy to achieve the annual ticket sales goals.
Imagine, innovate and
design custom tools
Draw inspiration from the body and movement of dancers to create a sleek and vaporous visual signature. Use contrast between shadow and light in an intelligent overlay of exploded colors. Use a language adapted to the niche to capture attention and, beyond, captivate, engage and convert.
and be present
Use a combination of traditional and digital tools. Use Web and social platforms to engage the discussion, generate interest, track user habits and offer targeted content focused on online sales and telephone contact.
Between art and marketing, we wanted to offer a brand experience that would reflect the event and the art works presented.