Erod Communications Inc. (hereinafter collectively referred to as “we”) pays special attention to the protection of privacy and the protection of personal information.

For any questions or requests related to this Privacy Policy, contact the person responsible for the protection of personal information. You can reach this person at the following address:

a/s : Person responsible for the protection of personal information:

Stéphane Doré / Erod Communication Inc.

18140 rue J.-A.-Bombardier, Mirabel (Québec) J7J 0H5

stephane@erod.ca / 514 394-1022

We regularly collect, use, store and destroy personal information as part of our brand management activities (strategy, branding, various campaigns). For us, ensuring the protection of and respect for personal information is an ongoing concern. The aim of this Privacy Policy is to explain the type of personal information we collect, why we collect it, how we collect it, how we protect it, how you can exercise your rights provided for by law to access and modify it, and the use of technology related to the collection of personal information.

In addition, it is important to note that, by browsing the erod.ca website, it is possible to access external websites. We wish to inform users that this Privacy Policy does not apply to external websites. Moreover, we cannot under any circumstances be held responsible for these other websites.

1. What personal information do we collect?

For purposes of the current Privacy Policy, personal information refers to any information concerning a natural person that can be used to directly or indirectly identify them.

In addition, personal information is considered sensitive if, by virtue of its medical, biometric or otherwise intimate nature, it entails a high degree of reasonable expectation of privacy because of how it is used or transmitted.

During some interactions with us and each time you visit our website, we collect personal information about you.

We collect your information directly from you, namely when you fill out a contact or registration form, place an order or contact the boutique directly (e.g., when you send an email, visit the location).

We collect your information indirectly when you browse the sites by means of cookies and tags, according to the conditions defined above. We also collect your data via third parties, including social networking sites, when you use the account you hold with these parties to log on or register for an event.

The types of personal information we collect can include:

Identification information, such as name, street address, email address and telephone number
Information on website traffic and use, and other technical information on your interaction with our online content or information collected using cookies and other tracking technologies (see Section 6).

2. Why is personal information collected?

We use personal information as part of our brand management activities (strategy, branding, various campaigns). We also use personal information for internal management purposes, namely to:

Process project submission requests;
Respond to requests for information or other requests in writing, by phone or through our website;
Process news and information, analyze your preferences and habits, personalize your experience on our websites by enabling you to access various functions and develop the interactivity of the sites, and compile statistics, for example on the efficiency of our prospecting campaigns;
Fulfill all other purposes provided for by law.

We can transmit your personal information to our service agents and providers to enable us to offer our services to the extent that they have agreed to keep your information confidential and use it only to fulfill their mandate or contract, without retaining it afterward.

We can also transmit this information to satisfy a legal requirement or enforce our rights.

We retain personal information only for the period of time needed to fulfill the purposes specified in this Privacy Policy and to comply with our legal and regulatory obligations.

3. For whom is your data intended?

Your data is processed by our internal teams. In addition, only service providers and their staff, who have limited powers, are authorized to access your data with regard to specific services entrusted to them, which they must carry out exclusively for the company in strict compliance with obligations, particularly concerning security and confidentiality.

4. How is personal information collected?

We collect personal information in the following ways:

When you fill out forms;
On the phone, when monitoring and processing complaints;
When you visit our website.

We sometimes collect information accessible to the public, namely on public platforms. Personal information of a public nature is generally not covered under this Policy, since it does not constitute personal information within the meaning of the law.

Anyone who provides us with personal information accepts that it will be processed in accordance with what is specified in this Privacy Policy and authorizes us to process the personal information for the purposes set out in this Privacy Policy. However, we require express consent when dealing with sensitive information.

5. How is personal information protected?

We comply with generally accepted standards with regard to the protection of personal information that we receive, both in terms of its transmission and processing. We have implemented appropriate physical, technical and administrative protection measures to prevent the destruction, loss, alteration, disclosure of or unauthorized access to your personal data, and to prevent any unlawful or improper use of this information. In addition, access to personal information is limited to the members of our staff or committee who require this information to perform their duties, and these people are bound by obligations of confidentiality.

However, no method of transmission over the Internet and no method of electronic storage is 100% secure. Consequently, we cannot ensure or guarantee the security of the information that you transmit or provide, and you do so at your own risk. We also cannot guarantee that such information will not be consulted, obtained, disclosed, modified or destroyed following a violation of our physical, technical or administrative protection measures. If an incident involving a breach of confidentiality occurs and poses a risk of serious harm, we will notify you.

If you have reason to believe that your personal information has been compromised, please contact us (the contact information is specified above).

6. What are your rights regarding your personal information?

The law grants you certain rights regarding your personal information.

Subject to exceptions provided for by law, we will give you access to the personal information that we have about you. At your request, we will confirm the existence of this personal information and we can give you access to it. Reasonable fees may be charged for the transcription, reproduction or transmission of this information. You will be given the approximate amount prior to the transcription, reproduction or transmission of the information.

If any personal information that we have about you is inaccurate, incomplete or equivocal, of if the collection, release or retention the information is not authorized by law, you can require that it be modified.

As of September 22, 2023, you can also require that we cease disseminating personal information about you and that the hyperlink attached to your name that provides access to the information by technological means be deindexed when the dissemination of the information contravenes the law or a court order. You can also make the request to the person responsible for the protection of personal information if the criteria provided for in the law are met.

The request for access or modification must be made in writing to the person responsible for the protection of personal information and must be accurate with regard to the information requested. You must justify the reason that you want to access your information and confirm your identity in a way that we deem satisfactory.

You can send a disagreement request to the Commission d’accès à l’information if we refuse to grant your request for access or modification.

You also have the right to withdraw your consent to the disclosure or use of personal information collected about you.

7. Use of technology in relation to the collection of personal information

We use Google Analytics 4 (GA4), which is a tool for website metering and reporting website traffic. Google Analytics 4 (GA4) uses cookies to collect information on your browsing on some or all of the pages of the website. The information is used for statistical purposes to enhance your experience.

The information collected includes:

Your computer’s truncated IP address (your IP address is modified to protect the user)
Your Internet service provider
Your operating system (e.g., Mac OS, Windows)
The type and model of the device (e.g., iPhone 12)
The device’s screen resolution
The type and language of the browser (e.g., Chrome, Safari)
The region or municipality, determined according to the IP address
The domain name of the previously visited website (e.g., lapresse.ca)
The point of origin (e.g., banner, email, social network)
The pages consulted on our website (the consultation sequence, interactions on the page, the date, the time, and the duration and frequency of your visits and activities (e.g., clicks, scrolling)

You can configure your browser to block cookies, but doing so might affect your browsing experience.

Google Analytics 4 (GA4), Google Search, Google Ad, Google ReCaptcha

Google Analytics 4 (GA4) is a Web analysis service that provides statistics and basic analytical tools. The data facilitates search engine optimization (SEO).

The information is stored mainly in the United States. Google can communicate it to third parties in the event that it is legally obliged to do so, or when it is processed on their behalf. The information is also shared on Google Ads and Google Search Console.

Google advertising cookies are also used to collect demographic information on net surfers’ areas of interest. The information cannot be linked to an individual. Google will never link the information collected with any other data or information that it preserves.

To learn more about the information that Google collects and how it is used, consult Google Privacy & Terms.

If you so desire, you can prevent Google from recording information pertaining to your navigation by installing the Google Analytics 4 (G4A) Opt-out Browser Add-on on your computer. You can use a private browser or incognito mode on your cell phone.