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Paquette Électrique

Rollout Strategy, Advertising campaign

Mandate

We were hired to create a new brand image and develop a new identity (name and slogan) to make the original name (Gérald Paquette Entrepreneur Électriciens et Associés inc.) more concise and up to date. This led to the creation of “Paquette Électrique.” The company also hired us to completely redesign its website and communication tools, based on its new brand image. Lastly, Erod was given the responsibility of organizing an event to commemorate the company’s 40th anniversary, an event that would also serve to reveal the company’s new brand image, name and website, as well as its new offices.


Services

Web Design, Web Programming, Web Integration, Artistic Direction, Consulting Service, Design-writing, Graphic Design

Think

In an area with many electrical contractors whose brand image is quite similar and rather conventional, it seemed essential that Paquette électrique’s new brand image stand out from the rest. We decided to use very current imagery that would break away from the old, outdated image. The company name would also need a refresh. We thought it should be shorter and punchier.

Create

Based on the company’s solid reputation and strong customer base, we dared to create a new brand image that was a clear break from the existing one and that focused on aspects rarely highlighted in the field. This brought a fresh change to the company in general and to the employer brand. All the elements created, including the website, vehicle wraps and clothing, reflect this dynamic refresh. The shortened name, PAQUETTE électrique, along with the added slogan, Paquette électrique sur toute la ligne, complete an electrifying redesign.

Display

The new brand image, in all caps and with an affirmative font, evokes assurance. The lightning bolt in counterform is the ultimate symbol for all electrical contractors. The eye-catching bright colours are featured on the website, vehicles and corporate merchandise. Revealed in a recap video of the company’s history during a festive evening organized with Erod’s collaboration, the new image was the high point of the celebrations.