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Les Résidences du Manoir

Brand strategy, content creation, and deployment

Mandate

For over 30 years, Résidences du Manoir has provided seniors with a welcoming living environment in the Laurentians, including five retirement residences and two secured units. Collaborating for more than 20 years, Erod has helped strengthen their position on the retirement residence market.

Our initiatives have included rebranding, website optimization, ad campaign management, and the creation of engaging content shared across social media, during campaigns and on the website. We’ve also done photo shoots that capture the vibrant and friendly atmosphere within the residences. Erod has applied its expertise to help promote Résidences du Manoir, where life unfolds peacefully.

Services

Rollout Strategy, Web Design, Artistic Direction, Marketing Strategy, Consulting Service, Design-writing, Graphic Design, Social Media Strategy

Slogan
Brochures and folders for Les Résidences du Manoir, slogan
Poster of Les Résidences du Manoir with smiling senior couple, text
Reusable green bag with
Advertisement for Les Résidences du Manoir in a magazine, colorful pages with smiling seniors, slogan
Business card for Les Résidences du Manoir with colorful design and contact details, photo of two elderly women toasting with wine, friendship and friendly atmosphere, warm branding for seniors.

Think

Our team has developed an innovative marketing approach to enhance Résidences du Manoir’s reputation in the Laurentians. By combining our digital strategy expertise and social media skills, we’ve developed an efficient action plan to optimize occupancy and meet the growing need for specialized care. Our goal? To convert subscribers to residents by generating a constant stream of qualified visitors to the website, optimized for conversion and recruitment.

Create

Our creative team has given Résidences du Manoir a visual identity that reflects its commitment to seniors’ well-being. Elegant visual elements and graphic design evoke the residences’ welcoming and authentic atmosphere. The artistic direction, inspired by a vibrant colour palette, symbolizes the personality of each residence and reflects their slogan “Vivre en couleur” [Living in colour].

Our content creation sessions capture everyday life at the residences. This authentic content reinforces brand presence and invites the public to discover a universe where quality of life is a priority.

Display

Our targeted ad campaigns, strategically broadcast on Meta and Google, provide Résidences du Manoir with increased visibility. Our digital marketing expertise allows us to maximize the scope of our messages and strengthen the connection with local audiences. A strategic rollout across several platforms, including social media management and search engine advertising (SEA), generates a steady stream of visitors to the website.