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Le Grec

Packaging

Mandate

Le Grec Original dressings reached out to Erod to standardize its labels and recommend a unique visual signature that would help it stand out from the competition on grocery store shelves. The company then entrusted Erod with the creation strategy behind the introduction of all new flavours.


Services

Rollout Strategy, Artistic Direction, Marketing Strategy, Consulting Service, Design-writing, Graphic Design, Advertising Strategy

A 350 ml bottle of Le Grec's new creamy cucumber vinaigrette is presented on a blue background with cucumber slices surrounding it. The bottle's label is white with green accents, and the Le Grec logo is clearly visible at the top. A yellow band reads “No
Le Grec brand logo with the slogan “Fait son frais” on a blue background with water splashes.
A highway-side digital billboard advertises Le Grec's new cucumber vinaigrette. The billboard displays the Le Grec logo with the slogan “Made fresh”, an image of the dressing bottle, and the words “New Flavor” and “Cucumber”.
A yellow and white logo on a blue background announces “Nouvelle Saveur” by the Le Grec brand.
A 350 ml bottle of Le Grec's new creamy cucumber vinaigrette is presented on a blue background, with cucumber slices and dill surrounding it. The bottle's label is white, with the Le Grec logo clearly visible at the top. A yellow band reads “Nouvelle Save
A range of new bottles of Le Grec vinaigrette, including Balsamic, Italian, Ranch, Original (in two formats), Sesame, Caesar and Cucumber flavours.

Think

We found our inspiration for the creation of the concept halfway between preserving the brand’s longstanding reputation and modernizing its image. We also personified the brand by associating it with the product. The slogan came naturally and, at the same time, highlights the introduction of the new flavour to the product line.


Create

We took a bold step with the teaser: “Le Grec fait son frais.” The brand introduces consumers to the new flavour, namely creamy cucumber. The new simplified graphic design proposed by Erod returns the top selling dressing in Quebec to its rightful place: first. 


Display

Through a poster campaign brimming with freshness and confidence, the company focuses on the unique characteristics of the feature ingredient in its new dressing: fresh, light, refreshing. Try it and you’ll love it!