Mandate
In 2024, Indigo Soda’s main goal was to build awareness in Quebec and Ontario, with a Canada-wide impact. Based on two years of success, the strategy focused on refreshed visual elements, campaign messages and a media mix that drew heavily and simply on the brand’s pillars of communication. By highlighting these pillars (economical, compatible and exchangeable), we challenged major competitors such as SodaStreamMC, in the hopes that the brand would play a significant role in the market and in the lives of consumers.
Services
Rollout Strategy, Web Design, Web Programming, Artistic Direction, Marketing Strategy, Consulting Service, Design-writing, Graphic Design, Digital Strategy, Advertising Strategy, Social Media Strategy