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Indigo Soda

Branding and Rollout Strategy

Mandate

Helping a Quebec company create and market its new product—a CO2cylinder exchange service compatible with all carbonation devices—in a market already dominated by big names, requires skill, strategy and a dose of courage and faith! This is exactly what Erod brought to the creators of Indigo Soda, the new carbonation product solution that allows Quebec consumers to enjoy local bubbles! 

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Services

Rollout Strategy, Web Design, Web Programming, Web Integration, Artistic Direction, Marketing Strategy, Consulting Service, Design-writing, Graphic Design, Digital Strategy, Advertising Strategy, Social Media Strategy

Two years after the official launch of the Indigo brand in January 2022, we have sparkling results!

A promotional web page for filling or purchasing Indigo CO2 cylinders. The price of a refill is $12.50 with an empty cylinder in exchange, and the purchase of a new cylinder is $28.50.
Several silver Indigo CO2 cylinders are arranged in rows on a purple background. The cylinders bear a purple label with the “indigo” logo in white and the words “60L”.
An Instagram post promoting Indigo CO2 cylinders. The first frame shows a phone advertising Indigo CO2 cylinders at a better price. The following frames show an Indigo CO2 cylinder, the slogan “Vos bulles d'ici” (“Your bubbles from here”), a map with poin
An Indigo cap and CO2 cylinder are set against a purple background decorated with geometric shapes and pink and blue bubbles. The cap is purple with the “indigo” logo embroidered in white and the phrase “Vos bulles d'ici” underneath. The cylinder is silve
A purple delivery van with blue and pink motifs. The Indigo logo and the slogan “Your bubbles from here” are inscribed on the side. The words “CO₂ cylinder” indicate that this is a delivery vehicle for CO2 cylinders for sparkling water machines.
A yellow and blue box containing 4 cylinders of Indigo brand CO2 on a pink background. The Indigo logo and the slogan “Vos bulles d'ici” (“Your bubbles from here”) are visible on the box.

Think

In order to penetrate a market dominated by prominent, well-established brands, it was important to leverage the pluses that set Indigo Soda apart. So the agency highlighted Indigo Soda’s advantages for the launch of Quebec's carbonation product solution. Through a targeted digital strategy and local activation with provincial retailers (who became true partners of the brand), Indigo Soda is gradually assuming its place within the industry. 


Create

The use of an elegant and simple name opens the door for a more eye-catching brand image. Smart contrasts, vibrant colours and abstract graphic shapes suggest drops of water, bubbly effervescence and the lively explosion that transforms flat water into a sparkling treat.The slogan Local Sparkle appeases consumers' concerns for buying local. A local product, for locals, by locals. A winning trifecta!


Display

La marque prend vie et se diffuse à travers une stratégie numérique bien ficelée, alliant plateformes numériques, Web et médias sociaux. La participation active des marchands locaux, tous plus fiers l’un que l’autre de contribuer au succès d’une marque d’ici, est également au cœur de la stratégie. Leur engouement et dévotion envers la marque locale est assurément un facteur clé de succès de ce lancement pour le moins coloré.