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Hôtel Quintessence

Branding

Mandate

In 2024, Hôtel Quintessence’s main goal is to reinforce its online presence and attract a diverse customer base, with a significant impact across North America. By relying on proven initiatives, the strategy focuses on content that integrates influencers’ recommendations and brand collaborations, as well as proactive management of social media. 

Photo and video content production, which aims to improve the quality of visual content, will demonstrate Hôtel Quintessence’s dynamic experience. A digital campaign rollout on Google, Facebook, Instagram and YouTube, with geofencing and visitor purchasing, will also be critical in strengthening the establishment’s position on the market and allowing it to compete.

Services

Artistic Direction, Consulting Service, Design-writing, Graphic Design, Digital Strategy, Advertising Strategy, Social Media Strategy

Gold logo for the Quintessence Hotel in Tremblant, Quebec. The logo features a stylized letter Q with a curve evoking a wave, followed by the hotel's name and location.
Winter ambience at Hotel Quintessence, Tremblant, with a view of the building from a snow-covered window and a close-up of a colorful gourmet dish.
A couple relaxes in an outdoor Jacuzzi overlooking the lake at sunset at the Quintessence Hotel, Tremblant. A second image shows a boat sailing on the peaceful lake at dusk.
High-end stationery design for the Quintessence Hotel in Tremblant, including a letterhead with the gold logo embossed on a beige background.
A couple toasts with wine on a wooden terrace overlooking the mountains at Hotel Quintessence, Tremblant. A second image shows a luxurious room with a king-size bed, fireplace and panoramic windows overlooking the landscape.
Advertising for the “Aqua” experience at Hôtel Quintessence Tremblant, featuring a person jumping off a dock into a lake, with boat ride and picnic options.
Tartar served at Tremblant's La Quintessence restaurant, accompanied by one of the restaurant's coasters.
Breakfast menu from La Quintessence restaurant in Tremblant, Quebec. The menu features a variety of classic and creative dishes, including eggs Benedict, omelettes, bagels and more.
Two Spa Sans Sabots menus detailing massages, facials, body treatments, and foot care. A woman on the left assumes a yoga position on the dock.
Instagram post from Hôtel Quintessence in Tremblant featuring the Spa Sans Sabots. The publication includes photos of a facial massage, a person in an outdoor thermal bath, a person rowing on a lake and the spa logo. The text invites you to discover North

Think

Refocus Hôtel Quintessence’s primary mission of providing every guest with an unforgettable and unique experience, while refreshing the visual identity of its three entities: Hôtel Quintessence, La Quintessence restaurant and Spa Sans Sabots.

Promote the establishment through a digital strategy focused on awareness, engagement and traffic campaigns to maximize reservations.

Continue to attract customers and improve awareness of Hôtel Quintessence by sharing its strengths and unique experience.



Create

Create a comprehensive branding guide, including logos and their respective use, communication tone and philosophy, typography, imagery, illustrations and distinctive icons to better guide the digital experience and all graphic elements.

Create a content strategy that showcases influencers’ recommendations and brand collaborations, competitive intelligence, improved visual content quality and sharing of customers’ stories.

Add social media management and photo and video content production, one session per season, to reflect the establishment’s dynamic experience.



Display

Launch of a summer campaign targeting Quebec and Ontario residents, as well as last year’s visitors to the Mont-Tremblant area. Also, launch of a winter campaign aimed at Toronto residents and Americans who are passionate about downhill skiing and ready to embrace the magic of winter in the Laurentians.

Hôtel Quintessence is presented as a quiet refuge in the lush, natural environment of the Laurentians, with a campaign tone that allows people to dream and stirs their imagination. Our major digital campaigns are being rolled out on social media, via Google products and geotargeting, with ongoing animation on Facebook and Instagram pages.