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GOX

Website

Mandate

GOX Technologies, located in Trois-Rivières, wanted to update its website to reflect the quality of its IT services. The company also wanted its new website to serve as a pillar for all its communications with its customers and current and future employees. 


Services

Web Design, Web Programming, Web Integration, Artistic Direction, Consulting Service, Design-writing, Graphic Design

A blurred man walks down an office corridor with the GOX logo in the foreground.
The GOX web page showcases its positive corporate culture, where good deeds are celebrated and initiative is encouraged. The photo shows two relaxed employees, one handing a glass to the other. The “GOX Benefits” section emphasizes work-life balance, with

“We want to update our website so that it reflects the quality of our IT services. Our new website will be the pillar, the anchor point of our communications with our customers, partners, and current and future employees.”

– The GOX Technologies Team

An advertisement for GOX Technologies, a Trois-Rivières-based company with 30 years' experience, offering customized office software and business intelligence solutions for SMEs.The image highlights their expertise in helping companies optimize their infr
A diagram illustrating the firewall concept with a warning message “Whitelisting Required! ATTENTION”. Below, a screenshot from the GOX Technologies website introduces the company, its development department, relocation and business intelligence services.
Brand style guide with three font choices: Diagramme for main titles, PP Telegraf for secondary titles and Faktum for running text. The color palette includes neutral tones of white, gray and beige, as well as accents of yellow and orange.
A collection of minimalist icons representing various concepts related to work, technology, finance, travel and lifestyle.
A network operations center (NOC) with several screens displaying data and graphics. Two people sit at desks equipped with multiple screens and Titan gaming chairs.

Think

Erod focused on a digital identity that was accessible and easily available on customers’ various platforms. The goal? To promote the brand using a dynamic and user-friendly approach and stylized animation, all accompanied by a clean, bright and somewhat futuristic look.


Create

In terms of iconography, we used fine lines to produce fluid illustrations that are easy to recognize to create a look that highlighted the fun and geeky side of a field that can seem quite complex. The texts were also written so that customers could clearly understand what services were being offered without feeling overwhelmed by overly technical language. As for the choice of typography, it is inviting in order to align with the brand and the field in question. Lastly, a professional photo shoot was organized so that images depicting Gox’s often misunderstood services and infrastructure could be added.


Display

The website is now the anchor point for all corporate communications. Since it went online, there has been a considerable increase in traffic. A Customer Zone is available to allow customers to connect to the company’s portal, but also to get immediate assistance. In addition, given the current labour shortage, it was essential to focus on a rich Corporate Culture section that highlights the advantages of working at GOX Technologies.