Join our community and take a look at our projects!

Estérel Resort

Strategic Publicity Campaigns

Mandate

Estérel Resort entrusted Erod with the task of strengthening its image and repositioning the brand among two distinct client bases: businesses and consumers. In response, the agency developed two strategic campaigns. In the fall, a billboard targeted corporate decision-makers to consolidate the image of Estérel Resort as a unique business destination. In November, the “Perfect Gift” campaign continued the tradition of captivating consumers with engaging visuals to maximize revenue and encourage loyalty to this iconic destination.


Services

Artistic Direction, Consulting Service, Design-writing, Graphic Design

This visual is composed of three images. The first image is of a modern conference room with a large wooden table arranged in a U-shape, surrounded by chairs, and large windows giving a panoramic view of a lake. The second is from a magazine page showing
A rectangular billboard divided into two equal parts: the left half is white with black text reading
This visual is composed of two images. The one on the left is of a man and a woman sitting outdoors in winter, warmly dressed, smiling and holding hot drinks. They are sitting near a stone fire pit, with a snowshoe backpack visible beside them. The one on
A blue and white public transit bus stopped at an urban bus stop. An advertisement for Esterel Resort is displayed on the side of the bus, featuring a background split into two halves: the left half is white with black text reading
Aerial winter view of the Estérel Resort surrounded by snow, with a frozen lake and trails for outdoor activities. The modern, white building contrasts with the surrounding nature, while the sunset sky adds a warm ambience.

Think

To support Estérel Resort in the goal of enhancing its brand image and diversifying its clientele, Erod devised a targeted, creative strategy. Taking into account the main objectives of maximizing revenue, maintaining a premium image, and encouraging brand loyalty, two key campaigns were developed. From a billboard for the fall season or billboards advertising the “Perfect Gift” for the holidays, every detail was thought of to meet the distinct needs of businesses and consumers. 


Create

Erod transformed Estérel Resort’s vision into engaging campaigns. For corporate clients, a billboard, digital banners, and printed advertisements were developed, embodying the appeal of the destination while also reinforcing its position as a top choice for corporate events. On the consumer side, the “Perfect Gift” campaign was launched with a host of billboards that evoked the accessible luxury of the establishment. All the visuals were created to maximize impact and reflect the brand’s premium image simply and effectively.


Display

These campaigns were launched to target the right audience at the right time. The billboards, installed in a key location (the Laurentian autoroute), along with digital and print versions in Le Devoir newspaper and Les Affaires magazine, showcased the charm of a turnkey solution for corporate holidays. In November, billboards for the “Perfect Gift” campaign were installed along several main roads, drawing in consumers at the start of the holiday season. This launch maximized brand awareness for Estérel Resort while enhancing its appeal for a diversified clientele.