The exercise began with drafting a philosophy that defined Cible-Emploi, and identified its mission and vision for the coming years. Based on that text, our designers/writers developed the slogan: “The means to fulfill your ambitions.”
The typographic logo on two lines refers to the concept of moving up, of ascension ; Cible-Emploi helps workers climb toward success, and progress to the next level of their career. The font is simple and empowering: a pledge of professionalism. The roundness of the letters gives the logo a familiar and accessible look. The two dots above the i’s represent the two protagonists, the counsellor and the job seeker, allied in a common goal.
The small badge composed of the first and last letters of Cible-Emploi initially reveals a smile, but also depicts our two protagonists facing one another. Its role is to jazz up the visuals, play with the colour palette and evoke the hook.
