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BOX

Brand Strategy

Mandate

Born out of a need to simplify home renovation, BOX is a veritable revolution in the field. The company has committed to radically simplifying the process for its customers and offers a turnkey approach, from design to completion.

We were hired to create the brand from scratch by helping the client set up the company, and to deliver a brand guide. We were also responsible for the awareness campaign ideation, design and rollout strategy.

Services

Web Design, Artistic Direction, Consulting Service, Design-writing, Graphic Design

BOX company logo with
A modern bathroom with light wood walls, a black bath and black fittings.
Animations of the graphic elements of the
The BOX company logo repeated five times with different background colors: black, white, blue, beige and gray. The logos appear one after the other.
Bathroom color palette from BOX. Colors include: black (Slate) : HEX #292c2c, beige (Sandstone) : HEX #eed6b1, white (Metro Tile) : HEX #ffffff. light gray (Granite) : HEX #dfe3e2 and grayish blue (Slate).
Two transport containers bearing the
On the left, an exhibition booth for BOX, a company specializing in turnkey bathrooms. The booth is black and light blue, with the company's logo, slogan and website. On the right, a black delivery van with the BOX logo, slogan and website.
Two images side by side. On the left, a smartphone displays the Facebook profile of BOX Turnkey Bathrooms+. On the right, a laptop displays the same company's website.
A smartphone displays the Instagram profile of BOX Turnkey Bathrooms+, a company specializing in bathroom renovations. The profile features photos of modern, minimalist bathrooms, as well as the company's logo and slogan
Close-up of an assortment of smooth, polished pebbles in shades of gray, brown and beige.
A black t-shirt and cap with the
A highway billboard displays an advertisement for BOX, a bathroom renovation company. The billboard shows a modern bathroom with a bathtub and shower, and the text

Think

BOX’s turnkey bathroom renovation experts provide unique and unparalleled support. To achieve its vision, namely to become the reference in its field, the company had to deliver a clear message: think bathroom renovation, think BOX. The branding strategy revolves around its core values and the unique benefits that it offers, and is effectively conveyed to its target audiences.


Create

Whether promoted through traditional or digital media, the brand’s unique values are the focus of the rollout. The creation involves unique items, including containers that reflect the brand, and information and in-store online ordering booths.

BOX’s slogan gets right to the point: “A New Way to Renovate” perfectly summarizes BOX’s commitment to renovation efficiency and innovation. “Turnkey Bathrooms+” unambiguously highlights the product, and opens the door to other services to come.

Display

The creation and promotion of the novelty and innovation of this turnkey service dictate the rollout strategy. The strategy is being rolled out in big box building supply and renovation stores across Ontario and on social media. It is aimed at all target audiences, private owners, and renovation and decor professionals.