Join our community and take a look at our projects!

Borea - Laurentien Retreat

Branding

Mandate

The Société de développement VDL, Groupe Immobilier Van Houtte and Société Immobilière Omni wish to promote their Val-des-Lacs development project in the Laurentians. Close to Mont-Tremblant, the real estate project involves properties with self-building permits. The vision? A neighbourhood built in harmony with the boreal forest. Our mandate is to create an identity for the project through the development of a distinctive name and tagline, including all graphics to be used on their pre-sale website.


Services

Web Design, Web Programming, Web Integration, Artistic Direction, Consulting Service, Design-writing, Graphic Design

BOREA's Laurentian Retreat logo with a tree bark texture superimposed on a landscape of boreal forest and mountains.
Borea color palette with color names (Forest, Quiet, Nature, Home, Soft) and Marcellus and Fahkwang fonts.
The BOREA Laurentien Refuge logo with the word “BOREA” in black capitals on a textured brown background and the words “refuge laurentien” in smaller letters on the right.
A young spotted deer looks at the camera with a peaceful expression. The background is blurred and the text “Places of serenity” is written beside it.
The home page of the Borea real estate project website with the slogan “My space, my second nature” superimposed on a panoramic image of mountains and forests. The top navigation menu includes the sections “The project”, “The region”, “The plots”, “Lifest
An advertisement for lots for sale in a real estate project called BOREA refuge laurentien. The image shows a fox in a forest, with text highlighting the land's features: 80,000 sq. ft. and more, short-term leasing permitted, impressive views.

Think

As with all real estate development projects, the emphasis must be on creating a vision that will make potential clients dream big from the very start. Our strategy is built on promoting the location of the development and focusing on its expansive green spaces, as well as its proximity to the area’s abundant wildlife.


Create

This focus is what inspired the project’s name and descriptive tagline, BOREA: A Laurentian Retreat. It reflects the feeling of being in a unique and peaceful haven in the heart of the Laurentians’ boreal forest. The typographical logo was designed with a particular twist: The horizontal line in the A, at the end of the name, is omitted to symbolize a mountain. Luminous imagery puts the splendour of the Laurentian flora and fauna at the forefront and is balanced by a neutral colour palette, leaving plenty of space for the living colours of nature itself.

Display

The bilingual website will be the main sales tool for real estate agents. Equipped with an evolving map displaying the available lots along with their respective characteristics, the website will be an immersive experience and allow potential clients to clearly envision their new retreat at BOREA.